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The Conversation That Cost You 150%

  • Writer: Brendan May
    Brendan May
  • Jan 10
  • 4 min read

Updated: Jan 17


You know the conversation.

The underperforming team member you keep making excuses for. The toxic high-performer who's driving everyone else away. The operational leader who's great at the technical work but terrible with people.


You've been avoiding it for weeks. Maybe months.


Here's what that avoidance actually costs: 150% of their annual salary when they finally leave or when you're forced to act. That's not a guess. Research from the Society for Human Resource Management (SHRM) shows replacement costs range from 50-200% of annual salary depending on role complexity. That factors in recruitment, onboarding, lost productivity, and knowledge drain.

For a $100K employee, you're looking at $100K to replace them. For an operations manager on $150K? That's $225K.


Why You're Actually Avoiding It


The issue is you don't have an effective approach, and it probably scares the hell out of you.


You don't have clear role structures for who owns what.

You don't know how to coach the person through the problem.

You don't have an effective conversation framework.

You're not clear on what outcomes you're actually trying to achieve.

And you have no systematic follow-up process.


So the conversation feels like a confrontation with unclear consequences and no certain path forward.

Your amygdala hijacks your thinking. "This could go badly."

You catastrophise. You rationalise the delay.


Meanwhile, the rest of your team is watching.

Research published in the Harvard Business Review shows the ripple from toxic employees found 66% of coworkers decreased their performance while 78% started looking elsewhere as their commitment to the organisation declined.


By the time you finally have the conversation (or the person quits) the damage is done. And now you're paying up to replace them, and working out how to rebuild trust and culture.


What Actually Fixed This


At ALDI, we reduced turnover from 22% to 7%. That's a 68% reduction. Not because we had better retention programs or higher pay. Because we built a system that made difficult conversations systematic instead of confrontational. To be clear systematic doesn't mean robotic - quite the opposite.


Five things:

Role clarity. Everyone knew who owned what. Accountability was clear. No ambiguity about who was responsible for what.


Coaching capability. Leaders worked past the symptoms to the root of why performance was falling short. Skill gaps? Lack of resources? Different problems need different solutions. Coaching reveals which problems actually need solving.


Conversation framework. Not a script. A structure that let them open the conversation, define the problem, explore solutions, and close with clear next steps.


Clear outcomes. No vague "you need to improve" sessions. Specific. "Here's the standard. Here's where you're at. Here's what closing that gap looks like."


Systematic follow-up. The conversation wasn't the end. Check-ins. Progress reviews. Adjusted support if needed. Escalation if performance didn't improve.


When you have that system, conversations stop being events you avoid and start being tools you use. The conversation still isn't comfortable. But it's no longer terrifying, because you and the team know what you're doing and what happens next.


The Real Cost of "Compassion"


"I'm being compassionate by not having this conversation yet." You're not.


By avoiding the conversation, the team member continues underperforming, potentially without knowing. You're making a decision for them about whether they can handle feedback and they miss the opportunity to improve. The rest of the team suffers while you protect one person's feelings. Compassion isn't avoiding discomfort. Compassion is giving someone clear feedback early enough that they have opportunity to improve.


Gallup research shows that 52% of voluntarily exiting employees say their manager or organisation could have prevented them leaving. In the three months before departure, 51% reported that no one spoke with them about job satisfaction or their future.


False compassion costs everyone. Real compassion builds capability.


What Changed in Practice


When leaders had a system for difficult conversations:

Problems got surfaced and addressed before they became fires. Not because leaders got braver. Because they had a framework for coaching someone through an issue with clear outcomes and follow-up.


Turnover dropped 68%. People stayed when standards were clear and enforced. High performers especially stayed when they saw underperformance addressed systematically.


Team performance improved. When underperformance was addressed with clear role ownership, coaching, defined outcomes, and follow-up, the entire team saw that performance mattered. Standards became visible again.


Leadership time freed up. No more managing around problems. No more picking up the slack.


What Actually Builds This


Not another workshop on "courageous conversations"


You build this by addressing each need. Role clarity, coaching capability, conversation frameworks, clear outcomes, effective follow up. And you practice the actual system while navigating your stress response in controlled scenarios.


You practice these tools with realism, not when you're comfortable. You get real-time coaching on what's working and what's not. You repeat until your brain encodes "I have a system that works under pressure."


The requirement is willingness to experience discomfort and do the work.


The ROI? Not having to pay the costs because you finally have a system for the conversations that matter.


 
 
 

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